Should Punishment Be Punished For The Crime - 1866 Words

Punishment can be described as ‘a legally approved method designed to facilitate the task of crime control’ (Garland, 1990: 18). According to the criminal justice act 2003 the aims of punishment are to punish the offender for their wrongdoing; to reduce crime; to reform and rehabilitate offenders; to protect the public and for offenders to make amends to the person/persons affected by their offences. There are many philosophical justifications as to what the purpose of punishment should be. The two most cited justifications are known as the retributivist and reductivist approaches to punishment. The retributivist approach looks at past events and states that wrongdoers should be punished for the crime they have committed, because they deserve to be punished for it. Retributivism originates form the Latin retribuo, ‘I pay back’, suggesting that an offenders punishment should be equivalent to the crime they have committed. Retributivists believe that offenders must be punished because they have carried out actions that are illegal, and that the severity of the punishment must be matched to that of the seriousness of the crime. The reductivist approach, which can also be named the utilarian approach, looks at punishment as forward looking and justifies punishment on the grounds of its alleged future consequences. For utilitarians, consequences are assessed by reference to people’s mental state or happiness. This means that punishment is not justified and to quote Bentham, ‘inShow MoreRelatedThe Death Penalty Is Justified1248 Words   |  5 PagesExecutions have occurred in many forms for thousands of years. From Roman crucifixion to American lethal injection, capital punishments have one common goal: to offer retribution to a guilty party. However, in recent years, the death penalty has come under intense scrutiny. There are a great number of people who believe it should be abolished entirely and some who believe it should be used only in the most humane ways. In this paper, I will argue that the death penalty is justifiable in cases whereRead MoreArgument Against The Death Penalty1247 Wor ds   |  5 Pagessomebody who has taken somebody else’s life is simply immoral.† When considering the issue of capital punishment, many arguments are made in favor of proponents and abolitionists. There are utilitarian arguments, retributive arguments, and egalitarian arguments. Utilitarian arguments argue against the death penalty, for they look to punish criminals for the benefit and the â€Å"lesson learned† from the punishment. They believe that this is the most effective form of deterrence, because the criminal will learnRead MoreThe Case For Death Penalty1252 Words   |  6 Pagessomebody who has taken somebody else’s life is simply immoral.† When considering the issue of capital punishment, many arguments are made in favor of proponents and abolitionists. There are utilitarian arguments, retributive arguments, and egalitarian arguments. Utilitarian arguments argue against the death penalty, for they look to punish criminals for the benefit and the â€Å"lesson learned† from the punishment. They believe that this is the most effective form of deterrence, because the criminal will learnRead MoreCapital Punishment And The Death Penalty946 Words   |  4 PagesCapital punishment, or the death penalty, is a legal sentence for the convicted to be put to death for their criminal behavior. How the convicted criminal is executed varies from state to state. I do not believe that the death penalty is justifiable in almost any instance, if any. Throughout this class, I have read and experienced confusion on my opinion of whether capital punishment can be justifiable. If there was an absolute 100% belief and proof of guilt for the most serious of crimes (murderRead MoreArgumentative Essay On The Death Penalty989 Words   |  4 PagesCapital punishment is commonly known as the Death Penalty. The Death Penalty is killing someone as a punishment for a crime through legal terms. In 2014, six hundred thirty-four people that are 18 years and older out of one thousand seventeen people were in favor of the death penalty (Gallup). We use this punishment to serve justice for the life of the victim that has been taken. I am in favor of the death penalty and it should be issued in all states for people who commit heinous crimes. The deathRead MorePunishments in Primitive Soceity852 Words   |  4 PagesPUNISHMENTS IN PRIMITIVE SOCIETIES Introduction: The most usual criteria for punishment in primitive societies is the principle of Eye for an eye. According to this principle if a person has taken the eye of another the chief orders that the eye of the criminal should be taken.Blood for blood is the ancient principle of retribution in primitive societies. Thus punishment is based on retributive principle. This is so since most of the tribal people believe that crime is a violation of divineRead MoreShould The Death Penalty Be Abolished?1443 Words   |  6 Pages 6 Should the Death Penalty Be Abolished in the United States? Adalynne Francis CRJU 1000 Dr. Huss November 14, 14 Should capital punishment/ death penalty be abolished in the United States? Many feel that the death penalty is immoral and question whether the state and federal government deserve the right to kill those whom it has imprisoned. On the other hand, those opposed feel that by not acting upon the death penalty communities would plunge in anarchy and that byRead MoreCapital Punishment : A Form Of Legal Punishment Essay1672 Words   |  7 PagesCapital punishment implies that the criminal is sentenced to death as a punishment for their crimes. Prima facie, it appears to be the most just punishment and solution to crimes that demand such severity of punishment in proportion to the offense. However, the reason why it is a moot point and a debatable issue is because ethicists see both sides of the story and there are numerous ethical issues involved with institutionalizing capital punishment. To understand the debate on capital punishment as anRead MoreMorality And Its Effect On Society1196 Words   |  5 PagesA utilitarian can prove that punishment is moral because it will reduce crime, it will give satisfaction to society, and it will deter other potential offenders. Punishment involves the deliberate infliction of suffering on an offender for a violation they caused such as a crime they did. Since punishment involves inflicting a pain or suffering to a criminal similar to an offender inflicts pain on his victim, it has generally been agreed that punishment requires moral justification. UtilitarianismRead MoreDiffering Opinions on the Controversial Death Penalty Issue Essay788 Words   |  4 PagesThe issue of capital punishment is one that has been in discussion for many years. How can anyone control the life of another human being? The accused may have taken the life of another citizen but what gives anyone the right to take his. This is the main point of the question but it gets vastly more complicated as the issue is further investigated. For instance, the psychopath who goes on a murderous rampage might have an abnormality with the frontal lobe of the cortex in his brain. Now, if

Raquel Browning, a private investigator †Creative Writing Free Essays

Raquel Browning, a private investigator, sat at the window and watched him walk past. His head was lowered, and his right hand held his overcoat fixed firmly against the wind. She watched him until he was out of her range of sight, then she picked up the telephone. We will write a custom essay sample on Raquel Browning, a private investigator – Creative Writing or any similar topic only for you Order Now Across the river, on the other side of town, the phone rang once, then again before Mrs Clifford reached over and placed the receiver next to her ear. â€Å"Hello,† she said tentatively. â€Å"I have some news,† came the response from Raquel. â€Å"Go ahead,† Mrs Clifford said as she closed the parlour door. â€Å"He spent the night in a hotel named ‘The Lion’s Den’ with a brunette woman whose name was ‘Laura’. They dined earlier in the hotel restaurant before retiring to their room. He left at nine o’clock this morning.† â€Å"Is that all?† Mrs Clifford asked. â€Å"Yes, that is all Ma’am; I will have another update soon.† Mrs Clifford listened as the phone was hung up on the other end, and then replaced the receiver. She glanced at the painting on the wall above her. It was of Patrick when he was a little younger. His eyes seemed to pierce hers, and for a second, she almost felt guilty about having him followed. Raquel caught up with him a few blocks from the hotel. As she was trained, she stayed out of his view. She watched as he entered a coffee shop, and then entered the shop after two more people had gone in. She found a table close to Patrick and listened to him order a cappuccino, then the rustle of the newspaper pages as he read it. He didn’t seem to be going anywhere, so she ordered an orange juice. After ten minutes, Raquel saw Laura, the woman he had spent the night with, walk into the coffee shop, and after glancing behind her at the street, slide into the seat beside Patrick. â€Å"Were you followed?† Raquel heard Patrick say. â€Å"No,† replied Laura. After that, Patrick and Laura became seemingly oblivious to the world, and started kissing. Raquel rose, paid for her orange juice, and exited the shop. Once she was outside, she crossed the street, turned and took out her camera. She took a quick series of photos of Patrick and Laura, and then put away the camera. Mrs Clifford would be happy she thought, well, as happy as possible. She had proof now, and that’s what Mrs Clifford had paid her for. She went home, developed the photos, and placed them in a blank envelope. She addressed the envelope, and then posted the letter. ‘A job well done’, the Private Investigator thought as she tucked her hands into her pockets and started to walk home. Mrs Clifford opened the envelope, and pulled out the photographs. There were six in total, all showing Patrick and Laura in various stages of canoodling. Mrs Clifford’s face darkened as she looked at each one. ‘How could he? In public?’ she thought as the maid, Jenkins walked into the room. She hastily pushed the photographs into the envelope again. The last thing she needed was the staff to be talking about this. â€Å"Tea, Mrs Clifford?† asked Miss Jenkins. â€Å"Yes, Thankyou.† Miss Jenkins poured the tea into a bone china teacup and handed it to Mrs Clifford. Mrs Clifford pulled the photographs out of the envelope again, as Miss Jenkins left the room, and looked at them as she sipped her tea. Mrs Clifford recognised this woman ‘Laura’. She worked in Patrick’s office. The photographs were not enough. She needed to know more. Mrs Clifford picked up the telephone and dialled. â€Å"Browning Private Investigators,† Raquel answered the phone. â€Å"Good Afternoon. It’s Mrs Clifford.† â€Å"Good Afternoon Mrs Clifford. I trust you received the photographs? How can I help you?† â€Å"I received the photographs, and they were good, but now I need more.† â€Å"More, Mrs Clifford?† The Private Investigator asked. â€Å"Yes, more. I need to know more about Patrick and this ‘Laura’ woman. I will pay you double the amount I payed you last time.† â€Å"Mrs Clifford, I would be pleased to help you,† Raquel responded. She listened as Mrs Clifford said, â€Å"Well then we’re settled,† and hung up. The private investigator wouldn’t have taken this job for just anyone, but Mrs Clifford had money to burn, and the private investigator had a hole in her pocket. She grabbed her backpack which had all of her equipment in it, and set off to find Patrick. Raquel found him an hour later, in a shopping mall. He was in a lingerie store, but she couldn’t see Laura anywhere. She continued to watch as Patrick looked through all the different things that the shop had to sell. She was taking pictures of this when Laura appeared from one of the change rooms. She walked over to Patrick and exchanged some words, and then Patrick gave her a lacy outfit to try on, kissed her, and left the store. The private investigator was still snapping photographs when he stopped at a jewellery store. She continued taking photographs as he walked up to the counter, and briefly spoke to the saleswoman. The saleswoman disappeared into a back room, and the private investigator stopped taking photographs to replace the film. Once she had done that, she started taking photographs as the saleswoman reappeared with a box in her hand. The saleswoman opened the box revealing a diamond ring. Patrick nodded, and then paid. The private investigator smiled. Mrs Clifford would be happy with her work. She left, and posted the photographs. Mrs Clifford answered the door when Patrick arrived. He had Laura with him. Mrs Clifford already knew what she was about to hear, thanks to the private investigator. She wasn’t sure she liked it, but she really had no choice in the matter. She waited for Patrick to say something, and when it came, it was not a surprise. â€Å"Hi mother,† he said, â€Å"I’d like to introduce my fiancà ¯Ã‚ ¿Ã‚ ½e, Laura.† Mrs Clifford smiled as she welcomed her son and future daughter-in-law inside. How to cite Raquel Browning, a private investigator – Creative Writing, Papers

Intra- and interpersonal perception free essay sample

How does intra- and interpersonal perception (understanding yourself and other people) contribute to individual success both at university and later at work? In this world of change and complexity, studying hard at school and dedicating at work are not enough to succeed at university and workplace. There are many factors affecting one’s life. The main factor comes from inner world of an individual. As the saying goes: nothing is too difficult if you put your heart into it. Therefore, deepen the understanding of inner world of is important to an individual. Moreover, in order to succeed at both university and later at work, having intra- and interpersonal perception are vital for an individual. This essay will discuss how does intra- and interpersonal perception contribute to individual success both at university and later at work by mainly focused on that enhanced study result by self-monitoring and raised work performance by communication with colleague. We will write a custom essay sample on Intra- and interpersonal perception or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Interpersonal perception is a type of social psychology, it means how you perceive a target, and the target can be a person apart from yourself (David A, 1994). In laymen’s terms, interpersonal perception can be defined as how much does an individual understand about the others. The purpose of having an interpersonal perception is to communicate with others successfully and get advantages from the successful communication. Having a better understanding of others can lead an individual to be success at both University and later at work. This essay will further discuss about this point in the following paragraphs. In order to communicate with others successfully, an individual must first learn to communicate with himself or herself. That means having a better understanding of our inner feeling is needed. This can be called as intrapersonal perception. In the daily life, an individual may not perfectly understand about what the inner feeling is when acting different behaviors. This will cause an individual to feel uncomfortable. Therefore, having an intrapersonal perception is very important. In order to develop intrapersonal perception, individuals should be able to describe what they strive for as their own personal values, vision and objective (Hanbury, Sapat, Washington, 2004). Intrapersonal perception will be built after having a deeper understanding of an individual’s goals of life. Therefore, it allows an individual to adjust his or her behaviors and reduce the feeling of uncomfortable. After having an intrapersonal perception, an interpersonal perception can be developed by enhancing communication with others. But above all, both perceptions can lead an individual to succeed at work and University. Intrapersonal perception can help students to get a better study result at University and enhance performance at job by increasing self-monitoring and self-awareness. When an individual knowing more about himself or herself, disadvantages will be found and hence increases their self-awareness. Bercher pointed out that accurate self-regulation can help a student to get a better result and greater performance at school (2012). When a student can be aware of his or her state of study, they will be able to adjust their performance. More importantly, students should clearly know about themselves at first. Secondly, they will find out what behaviors and what disadvantages should be improved in order to achieve the goals of study at school. At last, students will adjust their study methods or put more effort on study. As a result, the goals will be easier to accomplish and the study progress will be under their control. Moreover, intrapersonal perception can help an individual to be success at workplace. Employees’ attitude is very important to their performances at work. A positive attitude can lead an employee to accomplish a task more easily. When the employees knowing more about themselves, they can clearly know about what are their goals at work and what should they do to achieve the goals. Therefore, employee’s work attitude will be changed positively caused by their self-awareness. Performance and workplace behavior will also be improved. When an individual can own the ability of self-monitoring at workplace, attitude and workplace performance will be continently adjusted, it leads an individual to be success at work by having a higher performance. Furthermore, having an interpersonal perception can help an individual to obtain a higher result at both University and workplace by improving communication skill and increasing communication with others. Firstly, different types of group project are needed in the University. Having a better understanding of the others can help to obtain a successful coordination and get a better performance at group project. When the others thinking are highly understood by an individual, the individual will be able to coordinate with them in a more suitable way (Abele, Stasser, 2008). That means the communication with others will be improved and it leads to a successful coordination. Additionally, when a student having a better understand of other schoolmates, he or she can be able to compare their differences in study method, and hence to make an adjustment in order to improve study result. Also, having an interpersonal perception can benefit an individual at work. When an individual having a deeper understand of others, he or she can find an appropriate way to interact with them and obtain a better performance at work (Vrinda, 2001). Knowing others is an important skill, it helps an individual to analyze others behavior. Once an individual can be able to understand colleagues at workplace more accurately, he or she can communicate with them in a more suitable way and can have a better coordination. It will decrease conflict and enhance working result. Apart from improving working performance by appropriate interaction with others, interpersonal perception can also help an individual to get a job more easily and keep the job. Because it helps an individual to have a higher understanding of the examiner’s mind. In conclusion, intra- and interpersonal perception help an individual to have a self-monitoring ability and a better communication skill. Therefore, the performance at work and study progress at University of an individual can be improved by continually self-monitoring and enhancing interaction with others. Also, it allows an individual to obtain a higher study result and to have a better performance at workplace. Finally, intra- and interpersonal perception can help an individual to be success bot at university and later at work.

Whole Foods and Marketing to Hispanics Essay

Whole Foods and Marketing to Hispanics Essay Whole Foods and Marketing to Hispanics Essay Creighton university – masters in business administration program Whole Foods and Marketing to Hispanics Multicultural Marketing Jeremy Griffith At its most basic premise, the case for businesses expanding their marketing beyond so-called general market strategies and methods to appeal to a multicultural consumer base is a simple one. Not only has the ethnic segment been the fastest growing in the United States for quite some time, it is estimated by David Burgos and Ola Mobolade (co-authors of the book, Marketing to the New Majority) that â€Å"By 2042, The United States is expected to become a majority-minority country†. According to the 2010 U.S. Census, this is already the case for the population that is under 18 years old (51% racial/ethnic minorities including foreign-born whites vs 49% whites), (Burgos & Mobolade, 2). Please note the two accompanying charts under Exhibits 1 and 2 at the end of the paper. Between 2000 and 2010, the multiracial population grew 19% in one decade alone! It would seem foolish (if not downright careless!) for an organization not to adjust their marketing campaigns to appeal to this fast-growing segment. The business community is making a mistake if it believes this growth trend is abnormal and likely to level out in the future, as the multiracial population is estimated to grow by 194% between 2010 and 2050 (Burgos & Mobolade, 6). Even if this growth estimate is somewhat aggressive, even half of this rate would be tremendous growth! As Burgos and Mobolade state, â€Å"The demographic shift underway in the United States is unstoppable†. Those companies that either consciously or ignorantly choose to ignore this multicultural audience in its marketing campaigns are doing so at their own risk. As Burgos and Mobolade write, â€Å"marketing communications strategies that fail to adapt will fall behind. The New Majority will select brands that ref lect their transcultural realities while still acknowledging their ethnic nuances, leaving less culturally competent brands to history† (Burgos & Mobolade, 105-106). Not marketing to ethnic minorities is basically the equivalent of letting sales revenue slip through your fingertips, which is obviously not something any business (regardless of the size and stature) likes to do! Regarding the demographic statistics mentioned above, Hispanics currently represent the largest racial minority segment in the U.S. Not only that, the U.S. Census Bureau projects the U.S. Hispanic population to number 133 million by 2050, which is more than double the 50 million number for 2010 (based on 2000 Census figures). Here are the projected population figures and growth rates for the three main racial minority segments (please note the additional chart depicted in Exhibit 3 at the end of the paper as well): U.S. Population* Growth Projections by Ethnic Segments *Population in Millions Ethnicity 2010 Population 2050 Population # Growth % Growth Whites 201 203 2 1.00% Hispanics 50 133 83 166.00% Asians 14 33 19 135.71% Blacks 38 52 14 36.84% Source: US Census Bureau, based on 2000 Census figures This being said, while it is important for companies to appeal to African and Asian Americans in their marketing efforts as well, one could argue it is downright crucial for companies to target Hispanics if they want to grow their revenue in the future. Although intelligently-managed companies have been marketing to Hispanics for some time now, this segment still represents a relatively untapped source of growth for many organizations. While language barriers and lower than average buying power (on a per-person basis) represent two of the main challenges when it comes to marketing to Hispanics, companies are making a stereotypical mistake if they believe this to be the case for most Hispanics, as this is certainly not the case. Research has shown that the language barrier mostly only applies to first-generation immigrants to the U.S., those who are said to be

Writing success - Freewrite Store

Writing success - Freewrite Store Welcome to the Astrohaus blog! We're here to talk about writing success. A quick confession: we have no idea what that means. How can you  know when your words, your book, your career is  successful? Is it the number of Twitter followers you collect? A collection of positive reviews that show up  when your name is Googled? Or is there even such a thing as a universal  indicator  of writing success? How do you achieve it? In this space, we're exploring the  struggles and victories that come with being a wordsmith. We're sharing tips, thoughts, and tools here on this blog, and we've tapped some of our favorite writers to lend us their wisdom, too. If you're interested in contributing or have a suggestion for the types of posts you'd like to see on the blog, send us a note at hello@astrohaus.com.   Happy writing,StephCommunity Director, Astrohaus

How far does the form and structure of the city together with its Essay

How far does the form and structure of the city together with its transport network influence individual travel patterns - Essay Example Perth, Western Australia is one of the most densely populated regions of the continent. Perth is the capital of Western Australian province. Perth is located by the side of River Swan. The total population of Perth is more than 1,700,000. Like most of the densely populated cities in the developed world, Perth has a very well developed and well planned public transport system. Majority of the people in Perth use ferries, buses and trains as their chosen mode of transport. Transperth is the organization which supervises this public transport and the routes, while Transwa provides routes to the rural and sub urban area around Perth. Public transport Authority operates Transperth. The mode of transit only includes ferries, busses and trains, as mentioned earlier. This brand, Transperth, was launched in 1986. Although the control was initially under Metropolitan transport trust, and Western Australian government railways, it was later transferred to Department of transport, in 1993. Perth is divided into 9 fare zones. These zones are created keeping the distance of a place from the city centre in mind. All three transit services offered by Transperth cover Perth city up to Wundowie in the East of the city, to Fremantle in the west, up to Mandurah in the south and up to Two Rocks in the north of Perth City. The central business district of Perth has 15 bus stations and 70 railway stations. The time tables are color coded and thus the routes are easier to understand once a person understands the color codes. City centre is a Free Transit zone, where one does not need to pay a fare to travel. Overall, the transport infra structure in Pert is well developed. Keeping the growth of population in mind, the government has planned forward to accommodate the future requirements. Modes of transit most frequently used in Perth: It is a fact that the form and structure of the city together with its transport network influence individual travel patterns. Travel to work (includes multi-mode journeys) Perth 2006 2001 Enumerated data number % Perth Statistical Division % number % Perth Statistical Division % Change 2001 to 2006 Train 79 3.2 4.3 47 2.8 3.8 32 Bus 142 5.8 4.2 80 4.8 3.7 61 Tram or Ferry 6 0.2 0 3 0.2 0 3 Taxi 101 4.2 0.2 93 5.6 0.2 8 Car - as driver 616 25.4 63.0 447 26.7 63.2 169 Car - as passenger 130 5.3 5.8 107 6.4 5.7 23 Truck 6 0.2 1.0 3 0.2 1.2 3 Motorbike 5 0.2 0.6 0 0 0.5 5 Bicycle 20 0.8 1.0 11 0.6 0.9 9 Walked only 676 27.9 2.1 318 19.0 1.8 358 Other 172 7.1 1.1 116 6.9 1.4 57 Worked at home 67 2.8 3.6 72 4.3 4.1 -5 Did not go to work 371 15.3 11.5 357 21.3 12.1 14 Not stated 36 1.5 1.7 20 1.2 1.5 16 Total 2,426 100.0 100.0 1,673 100.0 100.0 753 Source: Australian Bureau of Statistics, Census of Population and Housing, 2006, 2001, 1996, and 1991. NOTE: Table totals may not equate with other similar tables due to  randomisation  of small numbers. Please refer to the  specific data notes  for more information. Looking at the abo ve table, few very important findings can be noted. First of all, it is important to note that the 2006 figures show that around 27.9% of the people taking part in this survey walked to work. This means that the structure and form of city definitely has its impact over the way people choose their modes of transit. People living near the central business district or metropolitan Perth prefer to walk to work if their offices are located at a notable distance. The high percentage of people walking to work also shows a trend that people either try to find work at some place close to their residence, or they shift to reside at some place close to their work place. Another important aspect clearly visible from this table is that the trend of using own cars for going to work is on the rise. This is because of the fact that people are generally busier now, and also,

Managing Market Essay Example | Topics and Well Written Essays - 3000 words

Managing Market - Essay Example It has also become increasingly important that companies evaluate their management structure and culture to ensure that they don't hinder a company's objectives and goals. Studies show that organization performance is highly affected by its management. Philip (1988) stresses this point when he points out that an organization management and marketing strategies defines the overall success of a company in a competitive market.( Philip, 1988) This paper will examine the general overview of the fuller's company, take a critical look on projection of company and also include a market analysing using various tools market research such as SWOT, PESTEL, 5 Forces, and Consumer Behaviour. The paper will then make a recommendation on areas for improvement and make a conclusion based on the findings. Fuller Smith & Turner PLC is a company engaged in brewing and retailing. The company business activities include fuller's Inns which consists company managed pubs, leased and tenanted pubs, and company's managed hotels. Other business consists of fuller's Beer Company that consists brewing and also distribution of spirits, wine and beer. Fuller has been brewing beer wine and spirits for more than 350 years, over the past the company has grown to become much strong in terms of market and production. The company has a high reputation currently in managing good pubs and brewing excellent beers like , London pride and Chiswick bitter have remained outstanding over the years claming many awards. In 2005 fuller company acquired Gales company, which was the biggest achievement of the company. The acquisition meant that the company had a total of 362 pubs under its control and another great beer brand in the name of HSB. The company has continued to invest and develop to ensure its market p osition in the industry. The company posted a pre-tax profit of 137.6 million sterling pounds in the first quarter of the 2007 quarter. The success of the company according to Michael Turner the Chief Executive of the company is based in investing in quality. The company is becoming an impressive operation, which incorporates managed and tenanted hotels, pubs and brewery at in London. The share capital stands at 68.1 million sterling pounds. (Fuller's, 2007) The company logo source; www.fullers.co.uk/ir/home SWOT Analysis Most companies, organizations and institutions today are using SWOT analysis as a strategic method/tool for evaluating their strengths, Weaknesses, Opportunities and Threats with reference to strategic planning. SWOT analysis identifies the internal and external factors that determine the achievements a company has specified in its goals and objectives. First, it specifies the internal factors i.e. strengths and weaknesses of Fuller's company. Secondly, it categorizes the external factors that have been identified to boost or hinder the achievements of the company especially in terms of growth and expansion. These external factors are the opportunities and threats. (Lee and Carter, 2005) Strengths Strength of Fuller's is the image it has, market leadership, financial resources good customer care. Fuller's is among the biggest company in brewing and retailing business having subsidiaries in other foreign countries. It has more than 360 branches located in different countries around the world. They driving