Frankenstein and Blade Runner Essay Example

Frankenstein and Blade Runner Essay The conceptual focus of a composer principally arises from their contextual worlds, sourced from the imbedded interconnectivity of literature and society. As such, appreciations of the social, political and cultural factors influencing a composer’s compositions are critical in perceiving the ultimate purpose of any text. In spite of contextual divergences however, representations of humanity remain timelessly universal; chiefly demonstrated through the comparative study of Mary Shelleys Gothic novel Frankenstein, and Ridley Scotts 1992 sci-fi film-noir Blade Runner: The Directors Cut. Shelley’s Frankenstein, showcasing clashing ideological constructs of the Enlightenment Era and Romanticists, and Scott’s Blade Runner, appraising post-modern industrialisation and mechanisation of human life, place extensive fixations upon rampant scientific progress and humankind’s desideratum for omnipotent supremacy; resulting in a timeless delving into human identity, an d heightened understanding of both texts. By imbuing their representations of hubristic scientific exploitations with contextual disparagements, Shelley and Scott timelessly criticise rampant scientific transgression. In Frankenstein, Victor Frankenstein’s initial â€Å"enthusiasm† in infusing â€Å"a spark of being† upon â€Å"lifeless matter† microcosmically reflects 17th century preoccupations with â€Å"electricity and galvanism† and the perpetual human obsession with â€Å"the cause of generation and life†. Victor’s psychological torture confrontingly alludes to the Promethean myth, with his Faustian exploration into â€Å"the principle of life† and desire to â€Å"banish disease from the human frame† ironically spawning a ‘diseased’ inclination to â€Å"plunge into the silent lake†. This places didactic emphasis on Frankenstein and Frankenstein’s contextual admonition of â€Å"godlike science†; â€Å"Learn from me how dan gerous is the acquirement of knowledge†. Throug We will write a custom essay sample on Frankenstein and Blade Runner specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Frankenstein and Blade Runner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Frankenstein and Blade Runner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Free Essays on Four Freedoms

From â€Å"The Four Freedoms,† delivered by Franklin Delano Roosevelt, January 6, 1941 Yes, and we must prepare, all of us prepare, to make the sacrifices that the emergency almost as serious as war itself demands. Whatever stands in the way of speed and efficiency in defense, in defense preparations at any time, must give way to the national need. A free nation has the right to expect full cooperation from all groups. A free nation has the right to look to the leaders of business, of labor and of agriculture to take the lead in stimulating effort, not among other groups but within their own groups. The best way of dealing with the few slackers or trouble-makers in our midst is, first, to shame them by patriotic example, and if that fails, to use the sovereignty of government to save government. As men do not live by bread alone, they do not fight by armaments alone. Those who man our defenses and those behind them who build our defenses must have the stamina and the courage which come from unashakeable belief in the manner of life which they are defending. The mighty action that we are calling for cannot be based on a disregard of all the things worth fighting for. The nation takes great satisfaction and much strength from the things which have been done to make its people conscious of their individual stake in the preservation of democratic life in America. Those things have toughened the fiber of our people, have renewed their faith and strengthened their devotion to the institutions we make ready to protect. Certainly this is no time for any of us to stop thinking about the social and economic problems which are the root cause of the social revolution which is today a supreme factor in the world. For there is nothing mysterious about the foundations of a healthy and strong democracy. The basic things expected by our people of their political and economic systems are simple. They are : Equality of opport... Free Essays on Four Freedoms Free Essays on Four Freedoms From â€Å"The Four Freedoms,† delivered by Franklin Delano Roosevelt, January 6, 1941 Yes, and we must prepare, all of us prepare, to make the sacrifices that the emergency almost as serious as war itself demands. Whatever stands in the way of speed and efficiency in defense, in defense preparations at any time, must give way to the national need. A free nation has the right to expect full cooperation from all groups. A free nation has the right to look to the leaders of business, of labor and of agriculture to take the lead in stimulating effort, not among other groups but within their own groups. The best way of dealing with the few slackers or trouble-makers in our midst is, first, to shame them by patriotic example, and if that fails, to use the sovereignty of government to save government. As men do not live by bread alone, they do not fight by armaments alone. Those who man our defenses and those behind them who build our defenses must have the stamina and the courage which come from unashakeable belief in the manner of life which they are defending. The mighty action that we are calling for cannot be based on a disregard of all the things worth fighting for. The nation takes great satisfaction and much strength from the things which have been done to make its people conscious of their individual stake in the preservation of democratic life in America. Those things have toughened the fiber of our people, have renewed their faith and strengthened their devotion to the institutions we make ready to protect. Certainly this is no time for any of us to stop thinking about the social and economic problems which are the root cause of the social revolution which is today a supreme factor in the world. For there is nothing mysterious about the foundations of a healthy and strong democracy. The basic things expected by our people of their political and economic systems are simple. They are : Equality of opport...

Characteristics of a Leader

There are certain characteristic found in some people. It is just that, they put them in a position where people looked up to as a leader. People often say ‘ He or she is a born leader’. Whether in fact a person is born a leader or develop skills and abilities to become a good leader is open for debate. There are some clear characteristics that are found in good leaders. These qualities can be developed and naturally is the part of their personality. Firstly, a good leader must have a positive attitude. This quality is a required not just for a leader but everybody. However, this is specially necessary for a leader. A leader needs to be positive and motivate his team, in times that are hard and times that are brutal. When times are tough and his team is absolutely down, when times are really frustrating, a leader is the who carries his team and his organization forward and that is what a leader needs to do look at the bright side of each and everything. Besides a good leader must be a good listener. This is because a good leader needs to listen to her followers. She needs to get feedback on a regular basis, open her eyes and ears and keep listening. Now a word of caution. Listening does not mean to blindly follow and accept everything that is said and shown. What goes hand in hand is listening. This also helps her followers to express theirs feeling or even to speak their rights. The quality which a leader should possess is intelligence and alertness. A leader has to use his brain every time and also has to remain  Ã‚   alert with   eyes and ears open otherwise he could easily be carried by any fraud or enemy. Many a times we see such situations around us, where a person in trouble or problem doesn’t hesitate in blaming and embarrassing even his closest friend to save himself, and also does not bother about his friends at all because the person has to get rid of his problems anyhow. So, he just thinks about himself and his life,   the life of other does not matter to him much. Some people have a misconception that only those people who are physically strong can become good leaders, but this is not the fact. A leader may not be physically strong but he needs to be mentally strong and firm in decisions. For example, Mahatma Gandhi, the Father of the Nation was the greatest leader but he was active and had a firm desire to serve the Nation. He had the power of organizing and uniting people and attracting people towards him by his speeches. This is the best quality of a leader which he had in him. We can also say that, a person who can satisfy the basic psychological needs of his followers can also be an effective leader. A leader must have average character . There are no perfect people, but for a leader to be considered good, they must have a character that is unquestioned within the organization. Leadership always draws criticism from someone, so a leader may not be able to get everyone to believe in him or her, but the people who know the leader best should trust the leader’s character. In a nutshell, a good leader must be faithful to his group members and activities. This in turn, will result in an atmosphere of assurance among the followers. Having faith in self abilities and the world around him , the leader gains inspiration and also inspires others in the process.

Evidence-based Practice in Healthcare Essay Example | Topics and Well Written Essays - 2750 words

Evidence-based Practice in Healthcare - Essay Example It is now a nursing competence criterion to rely on and implement best evidence available from relevant research to devise the care plan. This is expected to base on critical review of research and synthesis of evidence which can be used to justify practice (Simko, 2005). Mantzoukas (2008) indicated that evidence based practice leads to effective decision making leading to enhanced clinical performance. A literature review with a critical approach is considered to be the best method of synthesizing evidence. This means a critique of scientific research based literature can reveal evidence which can be used in practice (Mantzoukas, 2008). To this end, a critique of literatures on the topic of nursing methods of postoperative pain management will be conducted, so an evidence base may be created that can inform practice. A critique of relevant literature can provide information on a clinical problem through the use of research knowledge. This can be done through location of relevant studies, review of the studies in the problem area, summarizing what is known, identifying what is unknown, and recognising the gaps in the knowledge. Thus the critique can support or refute practice or identify a new way of intervention (Scott & McSherry, 2009). Miaskowski (2005) indicated that effective postoperative management of pain is a significant clinical problem. Although there are established clinical practice guidelines, it is a fact that postoperative pain is often treated inadequately. Some studies have indicated that despite receiving analgesic management, about 75% of the patients have moderate to severe postoperative pain. In most of the cases, it has been demonstrated that the healthcare professionals often underestimate pain. In some cases, inadequate knowledge of the healthcare professionals about opioid use and side effects has been attributed to such gaps in postoperative pain management (Miaskowski, 2005). Moreover, there are certain very prominent ill effects of inadequate postoperative pain management, which can be detrimental to the wellbeing of the patient. Some of these substantiate the need for evidence based practice in this area. These are prolonged recovery, increased stay and cost, and decreased patient satisf action (Michel & Sanders, 2002). Physiologically, inadequate resolution of postoperative pain is also not desirable due to adverse physiological responses of the patient, which specially in postoperative phase may make the recovery problematic. Therefore, there is a need for evidence based practice, and critique of relevant research articles and synthesis of information could be the best way (Tracy, Dufault, Kogut, Martin, Rossi, & Willey-Temkin, 2006). Literature Search Strategy From the University database and library, a literature search was conducted based on the key words "postoperative pain", "postoperative pain management", "nursing", and "best methods" or "best practice." A combination of words were used to search the literature, and out of about 100 different studies located, only three of them were selected for this critical review in order to synthesize the evidence. Literature Review Shapiro et al. (2003) in their study compared the analgesic efficacy of three different methods in postoperative

Short Stories Reflecting Issues in Marriage Essay

Short Stories Reflecting Issues in Marriage - Essay Example In addition, the stories act as peripheries outlining the boundaries of what ambitious women should indulge in, to avoid disgrace or even death. The two stories speak of their main characters’ dreams and aspirations and vividly describe them as they think about their respective dreams. The main characters are both women, married and facing different dilemmas but somehow are related, considering that their problems are about their desires. To Chopin’s Mrs. Mallard, her dream was the satisfaction of an emotional and psychological need while de Maupassant’s Mrs. Loisel dreamed of physical needs which were quite trivial as compared to that of Mrs. Mallard’s. How the stories were told and how the characters were exposed are interesting angles for readers to consider in looking more deeply into the meanings of the stories. The Story of an Hour is narrated by a third person, picturing the life of a woman married to a man who was not mentioned to have abused her i n any way, rather treated their marriage life as dictated by norms. Women during the time of the setting were known to be housekeepers, left to attend to children and the household chores. To Mrs. Mallard, the task of staying home was an imposing feature of the male in the house and society; making her feel like a prisoner. This statement is supported by the words of the woman saying â€Å"Free, free† and in addition, kept whispering, â€Å"Free! Body and soul, free!† This shows that Mrs. Mallard had a longing for freedom which the expectations of people from wives, have silenced during the time of her marriage with her supposedly dead husband. The Necklace, on the other hand, narrates the story on the third person also, of a woman who longed for what the elite French represented. Being beautiful, Madame Loisel, the main character in the story dreamed of things she thought she was worthy to have. Unluckily, she was born in a family of artisans and was married to a cler k who was not able to provide her whims. Her longings, as opposed to that of Mrs. Mallard’s, are of the trivial things like good food, expensive clothing, and jewelry. Invited to a ball which she always dreamed of attending, she forced her husband to provide for a dress that would suit the occasion and her desires. When presented with the problem of jewelry, the husband suggested her to borrow from her friend which she did. Eventually, they were presented with the conflict to resolve and that is, to replace the borrowed necklace as soon as possible, which got lost when they were going home from the ball. With their little means, the husband had to borrow money to produce the payment of a similar jewelry which caused them to be deeply in debt and made them live through hard work for ten years. The style of de Maupassant in telling his story was quite direct, introducing the character with descriptions that created an image of the woman without letting the reader need some imag inations in understanding the character.

Martins Luther King Jr. Strugle for Racial Segregation and Civil Rights Essay Example for Free

Martins Luther King Jr. Strugle for Racial Segregation and Civil Rights Essay Martin Luther King Jr. was one of the most important figures within the fields of politics and non-violent activism of the 20th century. King was born on 15th of January 1929 in the city of Atlanta within the boundaries of the state of Georgia. Originally Martin Luther King Jr. as named after his father as Michael King, although his father who was also named after Michael King after visiting the Nazi Germany in order to attend the Fifth Baptist World Alliance Congress in Berlin he found himself been inspired by a German reformer called Martin Luther, so he decided to change both his name and his son’s name into Martin Luther King and Martin Luther King Jr. respectively. King was the middle child of the family having a younger brother Alfred Daniel Williams King and an older sister Willie Christine King. As a reference to his education he attended Booker T. Washington High school, also it is stated that he was a precocious student as he skipped two grades the ninth and the twelfth and entered Morehouse College at the early age of fifteen. He graduated College in 1948 and enrolled in Crozer Theological Seminary in Chester which he graduated with a B. Div. degree in 1951. Meanwhile in 1953 he married Correta Scott and eventually became a father of four children Yolanda King, Martin Luther King III, Dexter Scott King, and Bernice King. Thereupon he became a pastor of the Dexter Avenue Baptist Church in Montgomery in 1954; he began his doctoral degree course in Systematic Theology at Boston University and graduated receiving his Ph. D. degree in 1955 with a dissertation on A Comparison of the Conceptions of God in the Thinking of Paul Tillich and Henry Nelson Wieman. Although an academic observation which was held in 1991 concluded that parts of his dissertation were plagiarized but the committee decided that his degree shouldn’t be revoked. As a remark Martin Luther King Jr. was strongly influenced by religion (as it was natural, as been a Christian Minister since 1947) more specifically he was influenced by Jesus Christ and the Christian Gospels from which he frequently used quotes in his public speeches, he was also inspired from Mahatma Gandhi’s non-violent activist action. In April of 1959 he made a desired for him as it was stated trip to India with the assistance of the American Friends Service Committee, it has to be mentioned that the trip affected King in a profound way and helped him deepen his knowledge and understanding in non-violent resistance and his commitment to the America’s struggle for civil rights, as he stated the last day of his trip to India in a local radio, King said: â€Å"Since being in India, I am more convinced than ever before that the method of non-violent resistance is the most potent weapon available to oppressed people in their struggle for justice and human dignity. The â€Å"Fight† Against Segregation It all started back in 1955 in Montgomery, Alabama, Claudette Colvin an African- American girl which in fact was under aged unmarried pregnant girl refused to give up her seat to a white man. At that point King was a member of the Birmingham African-American community and also a member of the committee which looked into the case but it was decided that they should wait for a better case to pursue. Their patience yielded. On December 1, 1955 an other African-American girl called Rosa Sparks also refused to give up her seat, back on that date the buses rows were â€Å"separated†, white people should seat on the front rows and the African-American people should seat on the back rows of the busses seats, as natural at some point the two â€Å"different† categories of passengers would meet. At that point the bus’s seats were all occupied and according to Jim Crow laws the following African-American passengers that would board on the bus were required to stand. It was exactly what they were waiting for, and soon after Rosa was arrested the Montgomery Bus Boycott broke out, it lasted 385 days. The whole Boycott issue turned out as a huge victory, although during the campaign a bombing attack was made against King’s house and he was also arrested. As a result the United States District Court in Browder v. Gayle case ended the racial segregation in all Montgomery public busses. After the Montgomery Bus Boycott King’s contribution to the result transformed him into a national figure and he was also off the record declared the best-known spokesman of the civil-rights movement. The Southern Christian Leadership Conference (SCLC) Soon after the Montgomery lowdown King, Ralph Abernathy, and other civil rights activists founded the Southern Christian Leadership Conference (SCLC). The group was created in order to saddle the moral authority and organizing power of black churches to conduct non-violent protests in the service of civil rights reform, King led the SCLC until his death. In 1962 SCLC joins Student Nonviolent Coordinating Committee (SNCC) in the Albany Movement which was stated to be the first major non-violent campaign of SCLC. The Albany movement was a desegregation movement which was formed by local activist organizations, the SNCC and the National Association for the Advanced of Colored People (NAACP). The movement’s leader was William G. Anderson. During the period of King’s involvement with the Albany movement he was arrested twice, once in a mass arrest on 15th December of 1961 and in July of 1962. Although it has to be mentioned that King had been criticized by SNCC, they’ve even given him a snide nickname â€Å"De Lawd†, because as they claimed he maintained a safe distance from challenges that had to deal with Jim Crow laws. Birmingham Campaign Soon after the incidents in Albany the Birmingham campaign came to light. Birmingham campaign was a movement organized by SCLC and led by Martin Luther King Jr. and others. In the spring of 1963 the operation of the Birmingham campaign was at its peak, including widely publicized controversies between black young people and white civic authorities and eventually led the municipal government to change the citys discrimination laws. A fact that can’t remain unnoticed as during the early 60s Birmingham was one of the most racially divided cities in the United States. Ultimately Birmingham movement was defined as a model of direct action protest, as it effectively shut down the city through a boycott and a series of sit-ins and marches, and drew the world’s attention to racial segregation in the South. Also it is stated that it paved the way for the Civil Rights Act of 1964. The Great March on Washington After the Birmingham campaign the SCLC called for massive protests in Washington DC to push for new civil rights legislation that would outlaw segregation nation-wide which turned to be an unparalleled success. The Great march on Washington claimed the title of one of the largest political rallies for human rights in the United State’s history, as the estimated number of participants varies from 200,000 to 300,000 and still remained non-violent, the 80% of the participants were estimated to be black and the rest were white and other non-black minorities. Also the city was swarmed by more than 2,000 buses, 21 special trains, 10 chartered aircrafts and uncountable personal vehicles. But the march was stigmatized by the King’s famous â€Å"I have a dream† speech. King began his speech with the emancipation of the slaves, issued by Abraham Lincoln and concludes that even though blacks were freed from slavery they still aren’t free. Then he raised the matter of the unkept promise of America to the Civil Rights Union for the continued pursuit of justice as racial segregation still existed. Finally he promotes black people to keep on fighting for their rights in non-violent ways as he believed that violence would lead to a cycle of fighting, unnecessary death and cruelty. The Poor People’s Campaign and the opposition to the Vietnam War In 1965 Martin Luther King Jr. egan to express his doubts about the Vietnam War in public. On 4th April 1967 he delivered a speech at the New York City Riverside Church titled â€Å"Beyond Vietnam: A time to break silence. † In which he expressed his objection to the role of the United States in the Vietnam War, mentioning that United States was in Vietnam â€Å"to occupy it as an American colony† and called the US government â€Å"the greatest purveyor of violence in the world today. † He also connected the Vietnam War with economic injustice based on the fact that the US government was spending more and more on the military and less and less on anti-poverty programs. He summed up this aspect by saying:† A nation that continues year after year to spend more money on military defense than on programs of social uplift is approaching spiritual death. Almost a year later in 1968 King organized the â€Å"Poor Peoples Campaign† in order to raise the matter of economic injustice; King crossed the whole country in order to assemble a multiracial army of poor people in order to march on Washington DC and engage in a non-violent civil disobedience at the Capitol until Congress created an economic bill of rights for poor Americans. The campaign culminated in a march on Washington, D. C. , demanding economic aid to the poorest communities of the United States. The reconnaissance King was awarded at least fifty honorary degrees from colleges and universities. On October 14, 1964, King became the youngest recipient of the Nobel Peace Prize, which was awarded to him for leading non-violent resistance to racial prejudice in the U. S. In 1965, he was awarded the American Liberties Medallion by the American Jewish Committee for his exceptional advancement of the principles of human liberty. In his acceptance remarks, King said, Freedom is one thing. You have it all or you are not free. In 1957, he was awarded the Spingarn Medal from the NAACP. Two years later, he won the Anisfield-Wolf Book Award for his book Stride Toward Freedom: The Montgomery Story. In 1966, the Planned Parenthood Federation of America awarded King the Margaret Sanger Award for his courageous resistance to bigotry and his lifelong dedication to the advancement of social justice and human dignity. Also in 1966, King was elected as a fellow of the American Academy of Arts and Sciences. He was posthumously awarded a Grammy Award for Best Spoken Word Album for his Why I Oppose the War in Vietnam in 1971. In 1977, the Presidential Medal of Freedom was posthumously awarded to King by President Jimmy Carter, who stated: Martin Luther King, Jr. , was the conscience of his generation. He gazed upon the great wall of segregation and saw that the power of love could bring it down. From the pain and exhaustion of his fight to fulfill the promises of our founding fathers for our humblest citizens, he wrung his eloquent statement of his dream for America. He made our nation stronger because he made it better. His dream sustains us yet. More than 730 cities in the United States have streets named after King. King County, Washington rededicated its name in his honor in 1986, and changed its logo to an image of his face in 2007. The city government center in Harrisburg, Pennsylvania, is named in honor of King. King is remembered as a martyr by the Episcopal Church in the United States of America (feast day April 4) and the Evangelical Lutheran Church in America (feast day January 15).

A Sense of Proportion Essay -- British Empire, Conflict, War

More English soldiers died in the Great War than in any other British Empire conflict. Under the best of circumstances, this would have been a difficult burden to bear. Moreover, the manner of fighting shattered all romantic notions of noble and gallant warfare - there is nothing noble or gallant about trench warfare or poison gas. Virginia Woolf’s Mrs. Dalloway is a novel that speaks to belated trauma and the cruelty of failing to face its realities. Much of this sentiment is expressed by the futile struggles of Septimus Smith, a psychologically maimed soldier who has returned from the Western Front. And, while feeling incapable of love contributes to Septimus’s demise, the immediate cause is the intensely evil conduct demonstrated by his doctor, Sir William Bradshaw. Septimus suffers from both a frozen heart and a stricken soul. Since his return from the war , now married for five years to Rezia from Milan, his life has been increasingly drab and unfulfilling, struggling as always to make sense of things, but without real success, except for some sporadic moments of clarity and self understanding. His mind and heart remain captives of his war sufferings, which he never really rises above. His affliction is ever-present and all encompassing regardless of where he happens to be or what he happens to be doing. Even his relationship with his wife appears to be null and non-existent, content as he is, he appears: â€Å"to talk to himself, to talk to a dead man, on the seat over there† (65). Septimus’s shell-shocked condition deteriorates so much in his postwar setting: â€Å"he descends another step into the pit†¦he dropped his head on his hands. Now he had surrendered; now other people must help him† (90). Dr. Holmes, a kindly, amia... ... gone to Sir William for a consultation. Her earlier experience with Sir William now connects her to Septimus and also validates the Smith’s fears in dealing with Sir William. Sir William, for Clarissa, is a messenger of terrible news. â€Å"Oh! Thought Clarissa, in the middle of my party, here’s death, she thought† (183). Sir William is for her a sinister and menacing force, and the sight of him â€Å"curls her up† (182). She recognizes him as an â€Å"extraordinary able† (183) doctor, but â€Å"yet to her obscurely evil, without sex or lust, extremely polite to women, but capable of some indescribable outrage – forcing your soul, that was it†(184). In Septimus, Clarissa not only sees her own mortality, but also feels a fleeting and fragile human existence which questions sin, guilt, evil, death, and redemption. Sir William is clearly the novel’s metaphor for evil par excellence.

A Study On Customer Attitude Towards Online Shopping

Abstract:The technological development with respect to internet has given a new dimension to marketing. Online customers are increasing and the virtual marketers realize the importance of customer oriented approach. This online facility benefits the users to gain in depth information about the product and to compare and evaluate the products offered by various suppliers. To conduct an empirical investigation a survey was conducted to collect data and was analyzed and interpreted using SPSS.A questionnaire was developed based on the objective of the study. The factors facilitating online shopping were measured on a five point Likert Scale. It was very clear from the study that security was the main concern and the users also mentioned about the absence of physical handling of the products in online shopping. At the same time many users felt that it was very convenient and cost effective.IntroductionOnline shopping has been growing because of the technological advancement, convenience, better purchasing capacity and the availability of different search engines and easier payment modes. The availability of the quality of the information, various brands and products enable the customers to make a choice from a wider market. Customers come across different types of risks in online shopping and they may not opt for internet marketing.With the advent of the internet , online shopping has gained immense popularity . The ease and convenience of shopping from anywhere in the world without having a physical visit to any shopping mall, has made online shopping or e-shopping an indispensable facility for many people.Internet marketing tools such as e-mail marketing, blogs, face book,  twitter, MMS, SMS and webisodes ( webisodes are created to enable the customers to visit the sites repeatedly and thus converting them into brand loyal customers) make it easier for the marketers to reach to their customers. They also combine the various marketing activities such as advertis ing, online campaigns and other public relations to create product awareness.In a constantly changing world of today, where past is replaced by dynamic present and the dynamic present is replaced by more challenging future, the old ways of doing things is no longer valid thus a new technology brings with it not only the potential for success but also a good design , its value to its users, ultimate use and acceptability. The current situation of shopping is changing due to globalization, technical innovations and market saturation.The intensity of competition increases due to new products and services as well as the entrance of competitors from other industries. The continuously growing educational standards and the opportunity to gather information induce enormous changes in customer behavior.Consumer attitude towards e-shopping is s a new strategic marketing and the information available influences customer attitude positively. The advent of web technology constitutes a new medium of commerce which puts the customer in a position to directly and quickly interact with the web services.The empirical study will find whether online shopping will gain importance and its use will accelerate at a faster rate in the coming years. Thus the study concludes that the online shopping is more cost effective and less time consuming. The study also confirms that there is a willingness and readiness on the part of the users to go ahead with such technological sophistications or improvements.However in certain respects the users felt online payments system lacks in security and it caters to the needs of the educated mass and felt that it may not be of any use where the physical  handling of the product becomes important. A few users felt that shopping means a family affair and a few felt that they enjoy their shopping with friends. In such cases e-shopping may not be too interesting under certain field of marketing. This study covers the key areas related to internet market ing and the customers attitude towards shopping using internet.Literature ReviewThe researcher has made an attempt to present the reviews of available studies which consists of articles and other research papers in the related areas. The study revealed the customers’ perceptions and characteristics that influences customers attitudes toward online shopping. An earlier study conducted by Ghose (1998) predicted that the internet may be an important channel for marketing. Another study has revealed that the fear of security system in online shopping due to credit card fraud has been one of the major reasons for customers avoiding online shopping. (Ratnasingham 1998).A study by Palumbo and Herbig (1998) suggested that in coming years internet may offer cost effective and sophisticated tools for online advertising, sales promotion and placing orders and communicating with their customers all over the world. The study of Walters and Lancaster (1999) revealed that the internet offer s direct links with customers and suppliers and facilitates transactions processes and information transfer at a faster pace.Jayawardhena and Foley (2000) identified that convenience, site design and financial security are the dominant factors in customers assessment of e-satisfaction. A study by Torre and Moxon ( 2001), concluded that many companies have adopted internet for conducting business transactions and sharing business information with their customers. The study made by Thomas S.H. Teo (2001) revealed the linkage between the use variables such as age, gender,income, education and internet usage established the relationship of internet usage with respect to surfing , mailing, chatting and messaging.A study by Ranganatham and Ganapathy(2002) revealed that the safety, security and privacy of  websites have a greater impact on the intention of the customers do go for online transactions. The most important reason for internet users to avoid online shopping is its security. K een et al (2002) found that demographic factors such as age, gender, education and income has a significant effect on the attitude of the consumers towards online shopping and also revealed that educated internet users are more comfortable to go for online shopping. Benedict et al 2004 found from their study that the need to touch, feel, smell or ability to try a product influences customers decision whether or not to shop online. One of the main reasons for which customers hesitate to shop online is that online shoppers are unable to touch the real products in order to evaluate the quality.Different types of online buyers have different evaluations of website design and website reliability but similar perception of website security (Shegill and Chen 2005) . Nearly 70% of web users use internet for sending and receiving emails, surfing, chatting and messaging . India was ranked fourth after US, China and Japan in terms of internet users by Computer Industry Almanac in 2005. A study by Collier and Bienstock (2006 ) identified product delivery as an important factor that influences online customers satisfaction and future purchase intention.Online purchase intentions and influences of personal attitudes were similar for males and females. (Yu-Bin Chiu, Chieu-Peng Lin Taiwan and Ling Lang Tang ) Customers showed interest in products like cars, computers, mobiles apparel and also services such as ticketing, health management and tourism management. Approximately 10 percent of the world’s population use online shopping has been shown in Online Consumer Opinion Survey of AC Neilsen. Ebay Pay Pal has been established as pay sources for various online purchase that includes air , rail and movie tickets , electronic items and apparels Taylor Nelson Sofres refers in the Third Annual Global E-commerce report that e-shopping in India includes a variety of products such as  books, apparels and electronic items.Factors including competitive cost, better customer se rvice and other demographic considerations have helped the marketing industry to soar to greater heights. The development of information technology and the growth of the communication network has opened new horizons in the world of marketing . This has enabled the customer to enter into a new technological development called e-tailing. This e-shopping enables the customer to benefit from the pool of information , product comparison, cost effectiveness and various other offers from its suppliers and thus making a better choice of product.Research MethodologyA pilot study was conducted among fifteen people consisting of neighbors, students and colleagues to evaluate how well the questionnaire was framed and understood.Sampling DesignThe sample has been taken only from the IT industry and the education sector since they have the prior knowledge about internet browsing. A sample size of 240 was considered for the study. Respondents were selected by purposive and convenience sampling met hod for the study. The study uses exploratory research design and analyses the primary data to show customer attitude towards online shoppingThe primary data has been collected through a self administered and structured questionnaire. Questionnaires were given to different age group of people ranging between the age group of 25 to 50. The questions were framed in view of the main factors like Security, Reliability, Quality and Loyalty. The variables were measured against a five point Likert scale.Following the literature review Questionnaires were developed based on the literature to determine the behavioral pattern while purchasing  online. The questions were designed and presented in two different parts. Part I comprised of the respondents’ personal background such as age, gender, educational qualification , occupation and income per month. Part II enabled the respondents to furnish the factors that influenced them to buy the product online.The questionnaire was developed based on the observations of the researcher, review of the literature and consultations with the people on the same area of interest. The variables used in the study is also based on the review of the literature and the researches done by other researchers. The research objectives of the studyTo analyze the customer behavior pattern in on line shopping To understand the relevance of online shopping for retail products and services. To understand the views of the respondents about the retail and service industryStatistical AnalyticsData in this study were analyzed using Statistical Package for Social Sciences (Version 19.0) and Amos (Version 19). Factor analysis is used to identify the load variables to the factors such as Security, Reliability, Quality and Loyalty. Further these factors are analyzed to identify the inter relationship among the factor using the path analysis.Data Analysis Frequency table of demographic profiles Table – 1 AGE Age GroupMale Female 25 – 3 04838 30 – 353930 35 – 403217 40 – 451908 45 – 500603 Total14496Table -2 EDUCATIONAL QUALIFICATION EducationMale Female UG7342 PG4124 PROFESSIONALS2116 RESEARCH ERS0914 TOTAL14496Table -3 HOUSEHOLD INCOME PER MONTH IncomeMale Female Less than 10,0002416 10,001 – 20,0004237 20,001 – 30,0004825 30,001 – 40,0001813 40,001 & above1205 Total14496Table -4 FREQUENCY OF USERS Frequency of usersMale Female Daily3728 Alternate days5134 Once in a week3823 Occasionally1811 TOTAL14496Table -5 ONLINE SHOPPING EXPERIENCE AND SATISFACTION Satisfied with online shoppingMaleFemale Yes10258 No 4238 Total14496From the Tables 1 – 5 the following inferences were observed. Out of the 240 respondents men accounted for 60% and women accounted for 40% of the total respondents . Out of the 240 respondents the age group between 25 – 30 years represents 36% of the respondents and the age group between 30 – 35 represents 28% of the total  re spondents Out of 240 respondents, household income per month of Rs 10,001 – Rs 20,000 represent 33% of the respondents and income of Rs20,001 – 30,000 represents 30.4% of the total respondents.Out of 240 respondents holding Post graduate and above degrees represents 52% of the respondents and professional degree holders represent 15% and researcher scholars include 9% of the total respondents. Around 87.5% of the males use online services at least once a week while 88% of the females are online service once a weeks. About 71% males experienced satisfaction in online shopping while 60% females experienced satisfaction in online shopping.Hypothesis testing: The following are the findings of the hypothesis testing using chi-square through SPSS. Result 1: There is association between age and online shoppingResult 2: There is association between monthly family income and online shoppingResult 3: There is association between frequency of internet use and online shoppingResul t 4: Educational qualification and online shopping are relatedAround 82 % of the respondents felt that internet shopping was available 24Ãâ€"7 and it could be done from any place. They also expressed the convenience of home delivery at a cheaper price. A few respondents felt t hat it enabled them to engage themselves in other activities while shopping since extensive information was available online in different fields. However around 78% respondents felt t hat the payment gateway is not secure and they were under constant insecurity of their credit card information being hacked.They also said that it lacks the physical touch of the product and thus they were unable to judge the quality of the product. A few respondents felt that the absence of social interaction made online shopping a less interesting way of shopping. A few elders felt that  they didn’t have a credit card to use the internet shopping. One should accept the fact that though e- shopping is slowly increasing in India it doesn’t keep pace with the increase in global marketing.Many Indian customers do not use internet market due to their fear factor and the apprehension about the quality of the goods that they may receive. With increase of the secured payment gateways and the use of SSL ( Secure Socket Layers) which enables a safe transfer of private documents via internet may allow the e-marketing industry to flourish in the coming years.2.3 Factor AnalysisThe following table shows the various variables that were considered in the study. Table – 6Q1I trust the brand of the product Q2Novelty and innovation in the product Q3Delivery of the product is shipped to a wrong destination Q4My credit or debit card information can be misused Q5Product delivered on time Q6Shipping cost and FOB are clear Q7On line transaction is interrupted due to virus transmission Q8Product quality cannot be judged without physical touch Q9Extensive information about the product Q10Payment process is not safe Q11After sales services are not maintained Q12Goods delivered in good condition Q13Online customer satisfaction Q14Product packaging Q15Lack of knowledge about the stock in hand Q16Wider range of product line Q17Duplication of transaction due to network failures Q18Home delivery Q19Price list and discount offer are clear Q20Availability 24Ãâ€"7Table -7 KMO and Bartlett's TestKaiser-Meyer-Olkin Measure of Sampling Adequacy..837 Bartlett's Test of SphericityApprox. Chi-Square3709.515 df190 Sig..000The KMO measure of sampling shows that 84% infers that the sampling procedure is good and this leads to factor analysis.Table 8 Extraction Method – Principal Component AnalysisQ210.894964 Q110.883193 Q1010.826436 Q1310.813798 Q1210.807486 Q1410.798794 Q1810.788084 Q1910.766677 Q910.751079 Q1110.74923 Q1610.726154 Q1710.69611 Q810.670899 Q1510.657976 Q510.649796 Q2010.573682 Q410.560741 Q610.478726 Q310.439737 Q710.434629From the scree plot we confirm that the four factors S ecurity (F1), Reliability (F2), Quality (F3), Loyalty (F4) can be formed.Table – 9Component 1234 Q11.772 Q8.755 Q12.753 Q5.744 Q17.685 Q10.666 Q4.661 Q7.656 Q15.639 Q3.607 Q6 .830 Q20 .787 Q9 .779 Q16 .582 Q19 .568 Q13 .876 Q18 .814 Q14 .789 Q2 .930 Q1 .924 Table – 10Rotated Component Matrix(a)Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a Rotation converged in 8 iterations.Table -11 Transformation MatrixComponent1234 1.795.494.342.085 2-.420.404.198.789 3-.097-.450.887-.044 4.427-.625-.241.608 Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.Path Analysis diagram is drawn and from the diagram it indicates that the variables are factored as follws.This diagram shows that in Factor 1 Security the following variables are identified. Q17Duplication of transaction due to network failures Q10Payment process is not safe Q4My credit or debit card information can be misus ed Q7On line transaction is interrupted due to virus transmission Q15Lack of knowledge about the stock in hand Q3Delivery of the product is shipped to a wrong destination Q11After sales services are not maintained Q8Product quality cannot be judged without physical touch Q12Goods delivered in good condition Q5Product delivered on timeThe following variables are identified by Factor2Q16Wider range of product line Q19Price list and discount offer are clear Q6Shipping cost and FOB are clear Q20Availability 24Ãâ€"7 Q9Extensive information about the productThe following variables are identified by Factor 3Q13Online customer satisfaction Q14Product packaging Q18Home deliveryThe following variables are identified by Factor 4Q1I trust the brand of the product Q2Novelty and innovation in the productScope for further Research and Suggestion Several types of viral marketing can be studied with relevance to viral marketing for retail products in India. This study is restricted to Chennai and i t can be further extended to other metropolitan cities as a comparative study for future research.ConclusionThe study revealed that the customer were more willing to use internet for the services rather than the products. Most of them were content with rail booking through online however a few felt that booking air tickets were little more expensive since the travel agents were able to give better competitive ticket fare. The study also revealed that internet is less time consuming and more cost effective. Many were of the opinion that while travelling to new places they were very comfortable to find the details of places, accommodation and food.They were also able to make a better choice by comparison the prices offered and the kind of the service provided. Even though in many hospitals online booking was available many felt that it was easier to call and fix up and appointment rather than doing it thro online. However they felt that many foreigners take up the treatment by using t he internet. People were also keen on placing orders for health care products like Amway. Another factor that influenced the buyers was the physical touch of the product.Though there may be a larger range of products to select from, the n on disclosure of all the information about the product may pose a threat to the web users. Moreover the browsing speed, connectivity , power shut down and other technical problem may further crb the growth of internet marketing. The most important factor that prevents the growth of the online marketing is the safety and security .The fear of their debit/credit card being misused and the lack of information posted in their respective web sites post a major threat for the customers. A The online transactions doesn’t allow for a social network or a pleasant family outing and in practice the expectations of the customers is to shop with friends and family and such an expectation may not be fulfilled in online shopping.SuggestionsBrands should mo nitor the cyberspace for unauthorized use of their brand names. The companies should have policies and procedures that enable them to remove the web sites that violate the copyright laws. They should also educate their customers about the risks of buying from unauthorized sources and should have a consortium to report suspicious goods and sellers.

Stem Cell Research Persuasive Speech

I. Introduction: A. Thesis: I'm here today to convince you that we should continue to use stem cell research treat human disease and abnormalities. B. Claims: 1. Claim 1: To begin, stem cells have the ability cure thousands of people. 2. Claim 2: I'll show you that the potential of stem cells are endless and committing to research can only prove so much more. 3. Claim 3: Finally, I'll also explain to you how the plasticity of stem cells can treat such a wide range of disease. II. Body: A. Claim 1:†¦ To begin, stem cells have the ability cure thousands of people. . Evidence 1: To begin, in a 2007 issue of the National Right to Life News, therapy has saved the lives of victims of myeloma and congestive heart failure. The treatment would have stem cells travel through their bloodstream into their bone marrow to establish a disease free immune system. 2. Evidence 2: In addition, stem cell therapy has revealed beneficial effects on the regeneration of impaired heart muscles according to Alex Martin's 2012 article Stem Cell- Therapy-Saving Lives one Heart at a Time.This therapy has the ability to reduce the chance of heart failure and can restore all the parts necessary to a damaged heart. B. Claim 2: Next, is that the potential of stem cells are endless and committing to research can only prove so much more. 1. Evidence 1: In fact,the website for the National Institutes of Health resource for research states that stem cells may replicate many times unlike muscle, blood, or nerve cells. This means they are capable for long-term self-renewal, meaning these cells can divide and renew themselves for very long periods of time. 2.Evidence 2: Also, in 2009, the Internet Journal of Bioengineering explained how stem cells can go from unspecialized to specialized cells that have the ability to differentiate into a wide variety of cells. These cells are proving to be the mainstay of rengerative medicine. C. Claim 3: My final point is explain to you how the plasticity of s tem cells can treat such a wide range of disease. 1. Evidence 1: First, in a 2012 issue of the Las Vegas Review Journal, scientists have started banks for umbilical cord blood stem cells which are a rich source of stem cells, being able to repair or even replace damaged cells in the human body. . Evidence 2: Additionally, Mark Anstead has written in a 2011 issue of Mail on Sunday about the ability of stem cells to treat a genetic blood condition known as sickle cell disease. Through blood transfusion, stem cells were transplanted into the patient's bone marrow and within days, his bloodstream was populated with healthy new red cells and no longer has to take his medication. . III. Conclusion: A. Thesis: Today, I've tried to convince you that we should continue to use stem cell research treat human disease and abnormalities.B. Claims: 1. Claim 1: First, I showed you that stem cells have the ability cure thousands of people. 2. Claim 2: Next, I told you how the potential of stem cells are endless and committing to research can only prove so much more. 3. Claim 3: Finally, I showed you how the plasticity of stem cells can treat such a wide range of disease. List of Sources Used Author: Townsend, Liz Title of article: â€Å"Survivors Speak Out: Adult Stem Cells Save Lives. † Title of publication: National Right to Life NewsTitle of database: Academic Search Premier Year: 2007 Author: Anstead, Mark Title of article: â€Å"Pioneering stem cell treatment saves the life of sickle cell victim. † Name of publication: Mail on Sunday Title of database: Academic Search Premier Year: 2011 Author: Madan, Natasha, Neeraj Madan, Pankaj Bajaj, Neelam Gupta, and Shweta Yadav Title of article: â€Å"Stem Cells – A Scope For Regenerative Medicine. † Name of publication: Internet Journal of Bioengineering Title of database: Academic Search Premier Year: 2009Author: Martin, Alex and Francesca Coxe Title of article: â€Å"Stem Cell Therapy – Saving Lives one Heart at a Time. † Title of website: MetroMD Year: 2012 Author: ARACONTENT Title of article: â€Å"Umbilical cord stem cells provide life-saving treatment for children. † Title of publication: Las Vegas Review-Journal Year: 2012 Author: no author Title of article: â€Å"What are the unique properties of all stem cells? â€Å" Title of website: Stem Cell Information: The National Institutes of Health resource for stem cell research Year: 2009

How to Help Students Take Notes

How to Help Students Take Notes Students often find taking notes in class a difficult proposition. Typically, they dont know what they should and should not include. Some tend to try and write everything you say without really hearing and integrating it. Others take very sparse notes, giving them little context for when they refer back to them later. Some students focus on irrelevant items in your notes, missing the key points entirely. Therefore, it is important that we as teachers help our students learn the best practices for taking effective notes. Following are some ideas that you can use to help students become more comfortable and better at note taking in the classroom setting. Scaffold Your Notes This simply means that you are giving your students clues to the key items you will be covering when you lecture to the students. At the beginning of the year, you should provide the students with a fairly detailed scaffold or outline. They can then take notes on this scaffold as you talk. As the year progresses, you can use less and less detail until you simply list out the key topics and subtopics you will be covering. However, it is important to note that you should give students a chance to read through the scaffold before you actually begin your lecture. Always Use the Same Key Words As you are lecturing, highlight key topics and ideas in some way. At the beginning of the year, you should be very clear when you are covering a key point that the students should be sure to remember. As the year goes on, you can make your hints more subtle. Though, remember, the goal of teaching is not to trip up your students. Ask Questions Throughout Asking questions throughout your lecture serves a few purposes. It keeps students on their toes, it checks comprehension, and it highlights key points you want them to remember. However, with that said it is important that your questions do cover key points. Introduce Each Topic Before Presenting Details Some teachers lecture by providing students with a lot of facts and expecting them to connect them to the overall topic. However, this can be very confusing. Instead, you should introduce the topic and fill in details always showing how it relates to the topic. Review Each Topic Before Moving On As you wrap up each key topic or subtopic, you should refer back to it again and restate one or two key sentences the students should remember. Teach Students to Use a Two-Column System In this system, students take their notes in the left column. Later, they add information in the right column from their textbooks and other readings. Collect Notes and Check Them Take a look at what students are doing and give them feedback to help them improve. You can do this right away or after they go home and finish out their notes from the textbook. Despite the evidence which shows that students need help taking notes, many teachers do not see the need to help them by scaffolding and using the other ideas listed here. This is very sad, for listening, taking effective notes, and then referring to these notes when studying helps reinforce learning for our students. Note taking is a learned skill, therefore, it is important that we take the lead in helping students become effective note takers.

Pfizer Inc Essay Example | Topics and Well Written Essays - 1000 words

Pfizer Inc - Essay Example he organizational structure is anticipated to change to accommodate the changing dimensions of customer perceptions and value expectations from medicines and healthy living (Barrett 2005, 72-82). The case commences with the market segmentation practices and its role in guiding the sales force efforts at Pfizer. Next are the targeting and positioning strategies in place and an understanding whether they need any changes. Adding on to the analysis, whether the company needs a complete revamping of its structure is also discussed along with the ‘what’ and ‘how’ of the change. To its accolades, Pfizer boasts of a 38,000 person global sales force that is competent enough to turn the demand function upside down. However, the traditional sales force efforts seem to be rusting with the changes in perceptions and expectations of physicians, patients and the total customer base. Earlier till date, the onus of marketing and spreading awareness of newly discovered medicines and drugs had been on sales team with frequent visits to clinics and appointments with physicians and doctors as the major activity of Marketing Charter. However, with the knowledge of new and categorical diseases with specialized physicians, mass marketing seems to take a back seat. Now Pfizer aims to focus on specialized diseases with less of talking and persuading the physicians with sales force efforts. Pfizer has learned a lesson from its Viagra sales experience. In its spree to extract maximum benefits from its Viagra proposition for ED (Erectile Dysfunction), it distributed a large number of samples and free medicine to clinics and physicians, resulting into a faulty determination of the exact demand. There were more of curious customers than actually afflicted ones, which led to an instant upsurge in demand at the time of the launch of the Viagra. This was all because the sales team was too aggressive in its efforts. Learning from this experience, the market segmentation now calls for

The Immigration Reform Bill of 2013 Coursework Example | Topics and Well Written Essays - 1750 words

The Immigration Reform Bill of 2013 - Coursework Example The entire process of deportation is another factor that sends back another major chunk of young people who have grown up and studied in American colleges, thereby sending away a huge chunk of the talent within these colleges. While authorities stay strict, the government is bearing the brunt of the corporate and banking sectors who are forced to undertake industrialization due to the outflow of such talent from their companies. The Immigration Reform Bill sought to address issues from both the government and people’s point of views. And whether it succeeds or not depends upon the election of the minister who is most vehement and active in getting the House to agree to this Bill. The play designed in this article uses five theatrical techniques to highlight the range of events that occur in this politician’s life, till the final verdict of the election, in which he gets to know if he is elected or not. The first act (Act I) has three scenes. The first scene is a congregational meeting held at a Church service, to commemorate the death of the younger brother of this politician. Key characters in the play, like the rival politicians and business magnets who influence them, are introduced in this meeting. The political leader although in silence is aware of the brewing political tension in the minds of these guests attending the congregation. The scene uses thought tracking (Mackey & Cooper, 2000, 50) done by another key character of the play Adam Xavier, who is himself a 40-year-old high profile journalist familiar with the power players of this game. His observations and dialogues familiarize the audience with the real tension that is present in the thoughts of the characters of the play.